mimijumi is a design and innovation driven company specializing in simple, safe and natural products for the modern family. mimijumi products are made for both baby and parent to create the most natural experience possible. This design is based on the psychological dynamics of feeding/soothing items as transitional objects. The benefits of breastfeeding are well known, but breastfeeding is not always practical in today's society. Created with input from Designers, Mothers, Nurses, Physicians, and Lactation Experts, mimijumi's first product the Very Hungry bottle was conceived as a natural, modern and stylish complement to breastfeeding.